Pakistan’s eCommerce industry has grown into one of the most exciting markets in the region. The e-commerce market hit $5.77 billion in 2025, and the number of people shopping from the top e-commerce businesses in Pakistan keeps growing every single month. More people are shopping online than ever before, on their phones, late at night, during lunch breaks, between meetings.
But here is something worth understanding: the leading e-commerce companies in Pakistan did not just win because of good products. They won because they built a complete experience and a huge part of that experience is what happens at checkout.
Let’s look at some of the top e-commerce businesses in Pakistan, what they got right, and why a payment gateway sits right at the centre of all of it.
Tabassum
Tabassum is a fashion brand that has built a strong presence in Pakistan’s e-commerce industry by selling handcrafted, embroidered traditional clothing. Such as Festive wear, wedding formals, kidswear, and accessories. They serve customers locally as well as internationally in the UK and UAE. A single outfit can cost PKR 2500 to PKR 24,000 and more.
Their international customer base alone tells you why payment infrastructure is so critical for any online marketplace or brand in Pakistan. A buyer sitting in London cannot pay with cash on delivery. They need a reliable, secure online payment option that works across borders. And when someone is spending PKR 22,000 on an outfit for Eid or a wedding, one moment of doubt at checkout and the order does not go through.
UGREEN Pakistan
UGREEN Pakistan is the official online store for UGREEN products in Pakistan, selling fast chargers, charging cables, USB hubs, HDMI cables, docking stations, laptop stands, and a lot more. Their product range covers everything from a PKR 2,800 cable to a PKR 18,500 high-speed HDMI cable, and they ship across the country.
UGREEN Pakistan built trust through product authenticity and warranty coverage, but they also needed a checkout experience that matched that trust. When a customer is buying a branded fast charger or a 240W cable online, a secure and smooth payment process is what gets that order confirmed. A store that makes customers hesitate at checkout, whether because of a slow payment page, lack of payment options, or just an unfamiliar system, loses that sale to a local shop or a competitor.
Lebay.pk
Lebay is one of the growing online shopping businesses in Pakistan, running a sneaker store that sells Nike, Adidas, Puma, Hoka, Vans, and exclusive customized designs. Their customers are spending anywhere from PKR 5,000 to PKR 25,000 per order.
When someone is spending that much on shoes through an online store, the checkout experience matters enormously. If the payment page looks untrustworthy, times out, or does not support their preferred payment method, they will leave. Lebay understood this and integrated a proper payment gateway to make sure every customer who wanted to buy could actually complete their purchase smoothly and securely.
Sapphire Online
Sapphire is one of the best online shopping websites in Pakistan, generating pretty good revenue online, making it the highest grossing online fashion retailer in the country. They sell lawn, linen, and formal wear and ship both locally and internationally.
A brand doing pretty good revenue through an online platform did not get there by accident. One of the biggest reasons customers return to Sapphire is because the experience from browsing to checkout is seamless. When a Pakistani customer abroad wants to buy a lawn suit and send it home, they need a checkout that accepts their card, confirms the order instantly, and makes them feel safe. That kind of trust is built through strong and secure payment infrastructure.
Khaadi
Khaadi is one of the most well-known e-commerce platforms and retail brands in Pakistan, around since 1998, with millions in online revenue in 2024. They sell unstitched, kidswear, home textiles, and accessories.
Twenty-five years of brand loyalty is powerful, but it still does not guarantee a completed sale if the checkout fails. Khaadi’s continued growth in Pakistan’s e-commerce market comes from investing in an end to end experience where payment is never the weak link. Customers shop confidently because they know their money is going somewhere reliable.
PriceOye
PriceOye is one of the top online stores in Pakistan for tech, launched in 2015 and now operating across 140 plus cities, selling smartphones, laptops, and electronics.
Electronics are the highest-risk category in Pakistan’s e-commerce industry. Both for the buyer who fears getting a fake product, and for the seller who faces fraud and chargebacks. PriceOye tackled the buyer’s fear through product authenticity guarantees. But they also had to protect themselves and that means having a payment gateway with fraud protection, Secure verification, and proper transaction security. Without that, accepting card payments at scale in Pakistan’s online shopping landscape would be dangerous.
What All the Top eCommerce Businesses in Pakistan Have in Common
Look at every brand above. They are all in different categories such as fashion, footwear, and electronics. They operate in different parts of Pakistan’s online marketplace. But every single one of them treats payment infrastructure as a core part of their business, not an afterthought.
Here is what happens to online businesses in Pakistan when they do not have the right payment gateway:
- A customer reaches checkout on your online store, then leaves because they do not see a payment method they trust.
- A high-value order gets flagged and cancelled because there is no fraud protection.
- A customer’s card details are not handled securely, and you lose their trust permanently.
None of these are product problems. They are payment problems. And every single one of them is avoidable.
Ready to Set Up Payments the Right Way?
If you are running an online store or e-commerce business in Pakistan, your payment gateway is not just a technical detail, it is a direct part of your revenue.
AssanPay is built specifically for Pakistani e-commerce businesses. It supports local payment methods like JazzCash and EasyPaisa alongside card payments, processes transactions securely, and gives your buyers the confidence they need to complete their purchase.
FAQs
Q1: What are the top e-commerce businesses in Pakistan?
The following top eCommerce businesses in Pakistan are Sapphire, Khaadi, Nishat Linen Online, PriceOye, Telemart, and Shophive.
Q2: What are the most popular online shopping websites in Pakistan?
Daraz.pk (general marketplace), SapphireOnline.pk, Khaadi.com, NishatLinen.com, PriceOye.com, Telemart.pk, and Shophive.com are some of Pakistan’s most well-known online shopping platforms in Pakistan.
Q3: How are e-commerce businesses growing in Pakistan?
In just five years, Pakistan’s e-commerce industry increased by 176%, from US $1.7 billion to over US$7.7 billion. A young population (64% under 30), 80% mobile shopping penetration, developing digital wallets (JazzCash, EasyPaisa), rising middle-class salaries, and government investment in digital infrastructure are some of the main causes. At a 17% CAGR, the industry is expected to grow to US$20 billion by 2029.
Q4: What do successful e-commerce businesses in Pakistan have in common?
Five characteristics are shared by all of Pakistan’s top-performing e-commerce brands:
(1) A digital payment gateway that complies with SBP and is effectively integrated, not only COD.
(2) Checkout experiences that priorities mobile.
(3) Strong brand trust based on genuine goods and transparent return guidelines.
(4) A variety of payment methods, such as COD, JazzCash, EasyPaisa, and cards.
(5) Investment in fraud prevention, including tokenisation, and PCI-DSS compliance, which increases buyer confidence.
